Review: Grace & Style: The Art of Pretending You Have It

I’m pretty comfortable with my style (low-key steampunk/medieval, on a good day) nowadays, but I do always find it fun reading other people’s takes on theirs. Grace Helbig’s Grace & Style, though, has very little serious fashion content: Helbig is, as I discovered only after taking her book out from the library, a YouTube comedian, and Grace & Style is about 230 pages of light, vaguely self-deprecating humour.

I had a hard time with it. I didn’t find the jokes especially funny and I couldn’t really see what the book was doing apart from building on Helbig’s personal brand: it’s not like it has a recognisable schtick like, say, the Darwin Awards books, or Richard Ayoade’s Ayoade On Top. There’s an extended bit about a pair of jeans going to college but because they’re jeans the college is a shopping mall, which is all very ??? what is the point here, exactly? Is there a point?

It’s eminently possible that people who are already fans of Helbig will enjoy this, but I wouldn’t recommend it to anyone coming in cold.

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